In collaboration with creative agency Nonsense (GMD alumnus, Nick Armitage is a Director). http://nonsenselondon.com/

Students should be available to attend all 3 sessions.

Session 1
How to build a brand that stands the test of time?
This introduction session will outline the power of brands and establish why they matter.

Session 2
Going beyond shiny logos and ads.
Using students' research to help guide us, this session will be a group discussion, identifying brands that are credible and those that have a credibility gap.

Session 3
Level up – let’s get credible!
We will host a live ideation session, where students will work with the Nonsense team to build on some of their thought starter ideas using our simple idea-on-a-page format.

Optional Challenge:
We’re offering a 2 week Nonsense internship in the department of their choosing for the winner!

Dates: Wednesdays 17 April, 1 May, 15 May 2pm

Location: 6th Floor LCC

Keywords: Branding. Industry. Idea Generation.